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Business Insider: Four Reasons Live Shopping Won't Take Off in the West

"The live shopping market in the US is hardly noticeable. Meanwhile, the market in China was worth almost $300 billion as of the end of 2021, and is on track to be worth almost half a trillion dollars by the end of this year." Arnold Ma shares his insights on why this form of e-commerce will continue to struggle to take off in the West. Read the full article from 17 February 2022 on Business Insider here.


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