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Jing Daily: Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?

Italian luxury brand Bottega Veneta has recently quit all social media, only maintaining a presence on WeChat. The question was raised whether luxury brands could and should rely solely on brand ambassadors and influencers. “I wouldn’t advise it for brands,” said Arnold Ma, founder of China-focused digital marketing agency Qumin. “It’s like going back to the traditional advertising days where every time you’re doing a campaign, you’re borrowing reach.” Read the full article from 19 March 2021 here. Feel free to get in touch for more information on the topic.

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