Social review platform Xiaohongshu, or Little Red Book aka RED, is considered by many to be China’s answer to Instagram. Arnold Ma shares how well the platform has integrated e-commerce, what features brands need to know about and how they should use RED to gather invaluable data on their consumers.
The article from 8 February 2021 is available here to paying members of Inside Retail. Feel free to get in touch for more information on the topic.
