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Jing Daily: How China is Changing the Definition of Luxury

In the original article on Jing Daily (7 April 2021), Arnold Ma shared how Chinese consumers are driving a different kind of luxury industry.

3 Key Takeaways:

  1. China’s young consumers are keen on expressing their individuality through one-of-a-kind luxury goods.

  2. Luxury is no longer just about the product; consumers now value unique, creative experiences.

  3. Social commerce means that the possibilities for selling and marketing are endless.

Read the full article here.

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